Each Thanksgiving, as midnight ticks round, Apple announces what it calls its One-Day Shopping Event which runs throughout the day of Black Friday. Before tonight’s announcement, this year’s Black Friday sales had already revealed offers on Apple products from lots of retailers, from Best Buy to Walmart and beyond.
But Apple also has its own special ways to tempt you into the Apple Store, or to get you to go to apple.com online.
These are not price cuts or conventional discounts, though.
Instead, when you buy specific Apple products, you receive an Apple Store gift card for a particular value. Apple Store gift cards are not the same as Apple App Store gift cards, please note. Those are for movies, music or apps but these, the Apple Store gift cards, are to be redeemed against items instore.
It works like this: if you shop online you have a gift card emailed to you, that can be used in store or online. If you buy instore, you will receive a physical gift card, one that is good for online or instore purchases as well.
Here are the standout offers. It’s just turned midnight in the U.K., so the prices here include the values of the vouchers in U.K. currency. I’ll be thoroughly updating this article as soon as the U.S. details are revealed. Traditionally that would be when it’s midnight in Cupertino, California – the usual time for Apple to release its U.S. prices.
The special offers are available from the stroke of midnight that ushers in November 24, and end at 11.59PM at the end of the same day. Well, you probably guessed that from the ‘One Day’ in the title, didn’t you?
Apple Watch Series 1
There’s no offer on the highly popular Apple Watch Series 3, sadly. A mark of how well it’s selling. But if you like the Apple Watch Series 1, then select models earn a £20 gift card. Both 38mm and 42mm sized Watches are included in the event, and the same gift card comes with each. Check back here later for U.S. gift card value, and whether this item is available, but my guess is that if included it will probably come with something like a $25 gift card.
Apple iPad, Apple iPad mini 4
The 9.7in iPad is the latest regular-sized tablet from the company and is already keenly priced. Both this tablet and the 7.9in iPad mini 4 each attract £40 gift cards. Check back here later for U.S. gift card value, and whether these items are available, but my guess is that if included they could each come with a gift card of perhaps $50 value.
Apple iPad Pro
The larger-screened, more powerful iPad Pro hasn’t been left out of the gift card love-in, either. It comes in two screen sizes, 10.5in and 12.9in and each will boast a bigger-value gift card, a highly tempting £80. Check back here later for U.S. gift card value, and whether this item is available, but I believe that if included it might come with a $100 gift card.
Apple iPhone 6s, 7
There’s no iPhone X in the offer – I mean, you’re not surprised, are you given the barnstorming demand for it? – but if you fancy an older model such as the iPhone 6s or the iPhone 7, you’ll find there’s a £40 gift card that comes with each. This applies to both the Plus models, too. Check back here later for U.S. gift card value, and whether this item is available, but I believe that if included the iPhone 7 and iPhone 7 Plus will, I reckon, come with a $50 gift card.
Apple iPhone SE
And if it’s a small iPhone that fits the bill, and your fingers, then a £20 gift card is included with the iPhone SE, the smallest iPhone with its 4in display. Check back here later for dollar gift card value, and whether this item is available in the one-day event, but I believe it will be and that the iPhone SE will likely come with a gift card of $25 or thereabouts.
The gift card offer applies to select models only Specifically, it excludes the Mac Mini but includes everything else, well apart from the iMac Pro which isn’t out yet, anyway. Specifically that means the MacBook (which has a 12in display), MacBook Air (13in), MacBook Pro (13in and 15in) and both iMac (24in and 27in). Oh, and the Mac Pro.
All of them come with the highest-value gift card available, £120. Since you may very well want to spend extra when you buy a laptop, for instance to make sure you have the right cables, this represents a real, useful saving. Check back here later for U.S. gift card value, and whether these items are available in the one-day event, but I believe they will be and that each will come with a gift card in the region of $150.
Note that each customer is limited to two gift cards per product category.
Check out the Apple One-Day Event page online here. That’s the U.K. page, U.S. page link follows the second it goes live.
You can find different Black Friday offers elsewhere, many of them with actual price cuts, but if you think you will be able to spend Apple Store vouchers, Apple has come up with some decent temptations.